A passion for music and design led to an opportunity straight from University working in-house for LTJ Bukem and Good Looking Records. The label was at the cutting edge of the drum n bass and dance music scene at the time so it offered me a once in a lifetime opportunity. During this time I quickly learned the art of sleeve design, print, artist & event photography whilst looking after the label's website, merchandise range and all event promotion for their tours around the world.
After an incredible 4.5 years, I headed for the bright lights of London to Stunning (sister agency of the notorious Cunning Stunts) alongside my previous Head of Design, Nick Purser. Together we produced work for the music, entertainment, and luxury industry whilst supporting Cunning on key campaigns and projects.
A change of events led to a freelance phase where I produced work directly for a number of marketing agencies, PR agencies, and music labels. It was around this time I was approached by Jake Morris (previously of Cunning) to take over from the outgoing Head of Design at experiential agency pd3.
A month’s freelance quickly led to 10 incredible years that saw the agency expand and evolve, in time becoming a full-service creative agency. Along the way, I oversaw all design output and managed an ever-changing team of designers and freelancers. Together we produced award-winning work for household brands like O2, Lacoste, Sony, and Victorinox.
It’s never easy to walk away from a good thing, but the time had come for the next chapter. So after an invaluable time at pd3, I decided to set up my own studio. I feel now like this is the way I was always meant to work, so in effect, I have my dream job back.
Gareth Paul Jones Studio is a London-based multidisciplinary design studio and was founded in 2016.
We specialise in art direction, brand identity and creative direction. The studio also has a number of long-standing 'Creative Partnerships' which allow us to handle small to large scale projects. Get in touch if you'd like to discuss a project.
GPJ Studio is currently based at Mainyard Studios in the heart of Hackney Wick. A hotbed of independent creatives and businesses; working within a fast-changing environment that is embracing positive change in East London.
2nd Floor, Main Yard Studios,
90 Wallis Road , London E9 5LN