Up at The O2
Creative Refresh
We were briefed by the Up at The O2 team to refresh the brand experience for 2020, updating the existing theme that had been in place for the past 8 years. I was actually lead Designer on the project the first time around, so it was a privilege to lead the new update this time around.
Working alongside creative copywriter Jo Ring and all-round designer, illustrator and long time collaborator Jim Wright we developed a creative concept around 'Discover something different'. Loosely translated it allowed us to showcase the experience in unexpected ways, using super graphics and typography to engage with the visitors, before and after their climb.
We worked from creative concept through to full design, production and installation.
What we did
Brand Identity
Creative Direction
Design & Art Direction
Project Management
Selected Works
Feel Better, Live MoreBranding, Identity
Up at The O2 – RefreshProject type
O2 War Child Brits WeekArt Direction, Creative Direction, Design
The O2 Destination CampaignArt Direction, Creative Direction, 3D
Can We Just AskBrand Identity
Genuwine ImportsArt Direction, Brand Identity, Creative Direction
VinterestBrand Identity
Above Sea LevelArt Direction, Creative Direction, Design
Cube HausArt Direction, Creative Direction, Design
Under The SkinBrand Identity
Mint & CoBrand Identity
Under The Skin - Season 2Brand Identity
O2 Silver Clef AwardsBrand Identity
ALMA HERMOSA EPArt Direction, Creative Direction, Sleeve Design
Contact
Gareth Paul Jones Studio is an independent multidisciplinary Design Studio based in London, that creates well thought, beautiful design solutions.
Address
2nd Floor, Main Yard Studios,
90 Wallis Road
, London
E9 5LN
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