Brand Identity

A Brand Identity for Above Sea Level, an online magazine and events platform exploring the relationship between wine, food, design, people and places.

The founder Aimee Hartley is hugely passionate about her work and wanted a brand that identity that was contemporary and playful. The concept was based on the water levels involved within winemaking itself, which centered around the rhombus holding device that adapts to various graphic applications and patterns throughout the identity.


What we did
Art Direction
Brand Identity

Creative Direction


Selected Works

Feel Better, Live MoreBranding, Identity

O2 War Child Brits WeekArt Direction, Creative Direction, Design

The O2 Destination CampaignArt Direction, Creative Direction, 3D

Can We Just AskBrand Identity

Genuwine ImportsArt Direction, Brand Identity, Creative Direction

VinterestBrand Identity

Above Sea LevelArt Direction, Creative Direction, Design

Cube HausArt Direction, Creative Direction, Design

Under The SkinBrand Identity

Mint & CoBrand Identity

O2 Silver Clef AwardsBrand Identity

ALMA HERMOSA EPArt Direction, Creative Direction, Sleeve Design


Gareth Paul Jones Studio is an independent multidisciplinary Design Studio based in London, that creates well thought, beautiful design solutions.

2nd Floor, Main Yard Studios, 

90 Wallis Road
 E9 5LN
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