The Studio.
Gareth Paul Jones Studio is an independent multidisciplinary Design Studio based in London, that creates well-thought, beautiful design.
We are a full-service creative studio with experience in art direction, brand identity, creative direction, print, digital, spatial, and motion design – the studio offers a comprehensive range of services to bring clients' brand stories to life.
With over 21 years of experience working across the Entertainment, Music, Sports, and tech sectors we combine strategy and creativity (with a bit of magic) to create well-thought, beautiful design solutions.
Central to our creative strategy is the emphasis on collaboration and building "Creative Partnerships" with specialist designers and creative thinkers.
This approach enables the studio to handle projects of different scales and complexities. By leveraging these partnerships, we can tap into a diverse pool of talent and expertise, ensuring that each project is approached with a high level of creativity and tailored to the client's specific needs.
The studio employs a thoughtful and strategic approach to its design work. We begin by thoroughly understanding the client's objectives and target audience, conducting research, and gathering insights (if required). This information helps inform their creative decisions and ensures that the design solutions are aligned with the client's brand values and resonate with the intended audience.
Throughout the creative process, the studio utilises a combination of creative thinking, artistic vision, and technical skills. We strive to develop a strong conceptual foundation for each project, carefully considering elements such as visual aesthetics, typography, color palettes, and storytelling techniques. The creative strategy also involves selecting appropriate mediums and channels for the delivery of the design work, whether it's print, digital platforms, spatial installations, or motion graphics.
Additionally, the studio's emphasis on being multidisciplinary allows us to take a holistic approach to their projects – we consider how various design elements and disciplines can work together harmoniously to create a cohesive brand experience for the client's audience. By leveraging their expertise across different areas, we can provide comprehensive design solutions that encompass both the visual and experiential aspects of a brand.
Ultimately our creative strategy revolves around delivering thoughtful, visually appealing, and impactful design solutions.
Through our collaborative approach, multidisciplinary expertise, and attention to detail, we strive to bring our clients' brand stories to life in a compelling and engaging way that truly resonates with their audience
Get in touch if you'd like to discuss a project.
Services
Art Direction
Brand Identity
Brand Strategy
Campaigns & Activations
Creative Direction
Digital Design
Editorial Design
Illustration
Motion Design
Packaging
Photography
Sleeve Design
Web Design & Dev
3D Design
Creative Space
Gareth Paul Jones Studio is currently based at Mainyard Studios in the heart of Hackney Wick. A hotbed of independent creatives and businesses; working within a fast-changing environment that is embracing positive change in East London.
The Founder.
Gareth Paul Jones is the founder and Creative Director of the studio with over 21 years of experience in the industry.
Gareth Paul Jones is a London-based multidisciplinary designer, passionate art collector, music producer, and founder of Gareth Paul Jones Studio with over 21 years of experience working across advertising, design, branding, and experiential marketing.
"A huge passion for music and design led to an opportunity straight from University to work in-house for LTJ Bukem and Good Looking Records. They say don't meet your heroes, but in early 2000 I met LTJ and his business partner Tony Fordham for a series of interviews, finally landing a design position working alongside the super-talented Nick Purser, who had previously studied at my University in Bucks. The label was at the cutting edge of the drum and bass and dance music scene at the time so it offered me a once-in-a-lifetime opportunity. The role was a baptism of fire as I finally had to learn the ropes of delivering high-quality design, on time and into print and production (something Uni certainly hadn't prepared me for). During this time I quickly learned the art of sleeve design, print, artist & live event photography while looking after the label's website, merchandise range, and all event promotions for their ongoing tours around the world. "
After an incredible 4 and a half years it was time for Gareth to move on, so he headed for the bright lights of London to Stunning in Clerkenwell.
"Stunning was the sister agency of the notorious Cunning Stunts and I rejoined my previous Head of Design, Nick Purser. Together we produced work for the music, entertainment, and luxury industries whilst supporting Cunning Stunts on various campaigns and projects. We were a small team, with a strong bond and we worked on some incredible clients and projects, whilst embracing the buzzing creative community in and around Clerkenwell."
Unfortunately, the studio didn't perform as well as expected so Stunning was folded in late 2005, and we all went our separate ways.
"It was a shock at the time, but opportunity knocks and I'm a strong believer in fate. My uncle, Anthony Waye, is a renowned film producer and heard I was looking for a new venture. Having spent much of his career working in and around the home of British Film, he kindly put some opportunities my way at Pinewood Studios. Film and poster design in particular had always been another huge passion of mine, so I was beyond excited to see where things might lead. I interviewed for the James Bond artwork department at Pinewood, which was potentially an amazing opportunity but the head of artwork and design essentially told me they didn’t need any more help at the time. It was a blow, but I'm a firm believer that everything happens for a reason."
Another chance meeting eventually led to a unique opportunity to work on designs for a new production of Captain Scarlet by Gerry Anderson’s Anderson Entertainment. It was a truly unique opportunity and it proved to be a great launch pad leading to a few successful years of freelancing. During this freelance phase, Gareth also worked directly for a number of marketing agencies, PR agencies, and music labels. It was around this time that Gareth was approached by Jake Morris (previously of Cunning) to take over from the outgoing Head of Design at experiential agency pd3.
"A month’s freelance quickly led to 10 incredible years that saw the agency expand and evolve, in time becoming a full-service creative agency. Along the way, I oversaw all design output and managed an ever-changing team of designers and freelancers. Together we produced award-winning work for household brands like O2, Lacoste, Sony, and Victorinox. It was an invaluable period as I learned all areas of running a creative apartment from the top down, something the founder Paul Tully was keen to instill in everyone who worked at the agency."
It’s never easy to walk away from a good thing, but in the Summer of 2006, the time had come for the next chapter. So after an incredible time at pd3, Gareth decided to set up his own studio.
"I feel running my own studio again is how I was always meant to work. So in a sense, I have my dream job back."
We take environmental impact seriously, and as an independent studio, we ensure we have a small carbon footprint.
We support the great work that Mossy Earth does, and when we do any print work for clients we collaborate with the guys at Generation Press, who have a strong focus on environmental impact within print.
Contact
Gareth Paul Jones Studio is an independent multidisciplinary London-based Design Studio, that creates well-thought, beautiful design.
Address
2nd Floor, Main Yard Studios,
90 Wallis Road
, London
E9 5LN
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